Packaging & corporate stationery design
for a new cosmetics brand
for a new cosmetics brand
Briefbox project based on a new fictional cosmetic brand.
![](https://cdn.myportfolio.com/3e6c27f3-9ba1-4004-8b44-94ed04b12401/b67c0ac8-8f01-4a99-8380-597c4110a760_rw_3840.jpg?h=6da3abad864324687160b6cb09df4df8)
![](https://cdn.myportfolio.com/3e6c27f3-9ba1-4004-8b44-94ed04b12401/7be1a501-1f21-470d-8ad6-cd88abc7c52a_rw_1920.jpg?h=8497f12fe109e33b08c4dc9728580fde)
I started off by messing around the the triple Z logo with different tools in illustrator, not finding what I wanted I started playing around with the pen tool and different stroke textures to see if I could find something playful yet representative of a night cream. I chose to do a simple repetitive pattern in illustrator for things like the design on the bottle, but kept a general version to be able to play with when it came to the makeup bag and stationary.
I wanted the project to be defined for packaging but still malleable for other things like merchandise and tools.
![](https://cdn.myportfolio.com/3e6c27f3-9ba1-4004-8b44-94ed04b12401/7c9874fa-4e13-4468-bf4d-ff4941d2d5cd_rw_3840.jpg?h=9f98b09c243abfa34903a3c0cfe87b22)
While the pattern is busy, I still don't feel like it take away from the logo itself, it only makes it even interesting when its added to other designs.
![](https://cdn.myportfolio.com/3e6c27f3-9ba1-4004-8b44-94ed04b12401/47d9b778-d27c-43b0-8175-90b8cdd6cff0_rw_1920.jpg?h=6040b656894b624ceb369db199ea0155)